Sunday, November 20, 2011

Type I Poster Design



For typography, I had to design an informational poster about a type.  I chose American Typewriter, as I felt going too weird would have distracted the viewer in general, but felt that this was way more unique and heavier than say Courier, or similar "type" fonts.
I had to make five sketches where the class gave me feedback.  My two strongest were slight variations of the above, in which I took further than their originals of course.
The first one was laid out using a grid method, save for the enormous A, which I treated as a non-grid graphic element to line up type against in a new grid.  I felt this made the appropriate juxtapose I was looking for in the overall design, albiet a bit more subtle than the second piece.
The second poster utilized grunge elements, particularly the paint splatter, non grid format, and the skewed line work.  I treated some type elements a little off kilter to further add to the overall grunge effect.  I think this played nicely against the subject typeface as it is a decently clean old style.  The juxtapose here working to make this font almost grimy.