My first assignment for Concept Development was to make a calling card for a super hero or villain, I went the bad guy route even though I don't think my DJ name is very evil. So pretending to be a homicidal maniacal type, I went with a juxtaposition of playful and mechanical...as if she was some sort of cyborg with a loose wire...
I had to reverse the A in Alice to make it fit better, but I think it added to the look I was going for, as well as the general flow of things.
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