Skool Werk: Concept Development

Our final project for concept development was to take out first assignment, a hero/villain calling card and turn it into a movie poster.  I came up with this series of posters:

The color choices were made from the original calling card piece, except for the red, which was added as a story element for the movie.  The spiral text was inspired by a bird's eye view of a spiral staircase and I chose to present it this way to illustrate the decent of madness that the story is about.  The gear elements are also from the original calling card piece, and go with the automated part of the title.

Underscoring feelings through imagery...

For concept development last week we were to take a photo that underscores a feeling.  I took this of two people holding hands and  left it abstract so the viewer could easily identify with the scene.  I made sure this was done in a dim lit room partially under the table, as to add warmth.  I was attempting to provoke friendship and feel that I was quite successful in this regard.

Next we had to take it down to a pure black and white image or graphic reduction without any gray scale and re-crop or reshoot if necessary, to see if it was easier to read as the original intention.  I didn't feel that either reshooting or changing the cropping I had originally done was necessary as when I presented the first image to class everyone got it.  As for the reduction losing its color and retaining the value, I do feel it has lost a little of the warmth, but the over all feeling prevails.  It reminds me of an 80's single cover, and if I were to do a duet with the other model this might be a good choice for a graphic cover.

Skool Finals

So I jumped the gun on the promotional piece I did earlier in image manipulation, or it was just practice for the final project that the teacher is requiring us to complete for this week, a CD cover:

I wanted to reflect my style within 30 seconds, so I chose high graphic, illustrated looking pieces.  I topped it off with dirty graphics and street style typography, and a color pallet that I use very often in my personal work.  The graphic sunburst on top of the images adds a bit of movement with nice angularity, pushing in and out, and a circular motion subconsciously invoking forward thinking in the viewer.

The current final I am working on now, for concept development, involves a logo design and an ad campaign.  The add will be finished by tomorrow, and posted as soon as possible, but the logo that was due a couple of weeks back (sorry I haven't posted this til now, but I traveling and taking 300 plus photos in Detroit got in the way) is finished:

This is for a small time record store that caters to the non-corporate working class American.  I chose the iconic record symbol of a 45 adapter, used a dirty broken type to give a that working class feel as well as a wax sensation, and a bright construction work yellow to further emphasize the working class subtext that I am pushing and doubling as the color that most 45 adapters are molded in.