Skool Werk: Concept Development

Our final project for concept development was to take out first assignment, a hero/villain calling card and turn it into a movie poster.  I came up with this series of posters:

The color choices were made from the original calling card piece, except for the red, which was added as a story element for the movie.  The spiral text was inspired by a bird's eye view of a spiral staircase and I chose to present it this way to illustrate the decent of madness that the story is about.  The gear elements are also from the original calling card piece, and go with the automated part of the title.